Four SLIS Students Receive Inbound Marketing Certification
Four SLIS students, Angela Batts, Brianna Daniels, Joanna Sturgeon and Judith Pasek, have earned external certification, with honors, in Inbound Marketing tools and techniques.
The Inbound Marketing Certification acknowledges the recipients proficiency in Inbound Marketing principals and best practices. These principles include: blogging, social media, search engine optimization (SEO) lead conversion, lead nurturing, and closed-loop analysis. In order to receive the Inbound Marketing Certification, the recipient must pass a comprehensive certification exam with a score of 75% or higher.
The Honors Distinction is awarded to graduates with an exceptional understanding of inbound marketing. The top 15% of exam takers with a 90% score or higher receive this honor.