Wayne State University

Aim Higher

Research

Wayne State University, Michigan's only urban research university, is among the nation's prestigious 3.6 percent of universities with Carnegie classification of RU/VH (Research Universities, Very High research activity). In Fiscal Year 2006, The University received $149,158,745 in research support from federal agencies. Wayne's 1,676 faculty members make a major contribution to research in engineering; science and medicine; arts and humanities; and social sciences. From 1997 to 2006, WSU faculty members were authors and co-authors of 21,000 journal articles. Survey results in The Scientist magazine placed Wayne among the 15 best research institutions at which to work in academia.

Listed below are selected SLIS faculty's recent research activities. 

Inbound Marketing University @ SLIS

Dr. John H. Heinrichs
Career Opportunities This is a selected list of terms that the editors from I Need a Library Job use and suggest you use for searching for jobs in and related to library work. These terms include: Information Professional, Social Media, Social Marketer, Intelligence Analyst, Technology Trainer, and Content Strategy. How can you get the skills to compete for these jobs? What is this inbound or internet marketing all about? How can you prepare for Social Media? Inbound Marketing University @ SLIS The best way to start is to take this free course to help you understand how to position yourself in cyberspace. Key to this positioning is understanding that with inbound marketing, the consumer comes to you. The internet has provided people with different ways to search for, research, and buy the products and services they want. This shift requires understanding the new ways to reach potential customers. So, this course presents topics includes SEO, inbound links, RSS, blogging, page ranking, tagging content, tweeting, publishing content, SERP, and social media that will help you and your organization reach the customers you want. (photo by cambodia4kidsorg on Flickr -- http://creativecommons.org/licenses/by/2.0/ ) The Inbound Marketing Certification you can earn and add to your resume acknowledges that you have achieved proficiency in Inbound Marketing principles and best practices. These principles include: blogging, social media, lead conversion, lead nurturing, and closed-loop analysis. Library "Get Found" Plan Have you developed a marketing plan for your library so that it can be found on the internet? Do you engage patrons with Social Media tools? Does your "get found" strategy incorporate: e-Marketing Management to Create, Promote, and Measure Social Media Tools to Engage What do you think? Are you interested in accepting the challenge? Then, take the class! At least, look around! -------------------- (function(){ var hsjs = document.createElement("script"); hsjs.type = "text/javascript"; hsjs.async = true; hsjs.src = "//cta-service.cms.hubspot.com/cta-service/loader.js?placement_guid=c3de7d9a-3ea7-4dc7-976c-15c968e042b0"; (document.getElementsByTagName("head")[0]||document.getElementsByTagName("body")[0]).appendChild(hsjs); setTimeout(function() {document.getElementById("hs-cta-c3de7d9a-3ea7-4dc7-976c-15c968e042b0").style.visibility="hidden"}, 1); setTimeout(function() {document.getElementById("hs-cta-c3de7d9a-3ea7-4dc7-976c-15c968e042b0").style.visibility="visible"}, 2000); })(); -------------------

Winning Strategies from Competitive Analytics

Dr. John H. Heinrichs
This book is written to provide the reader, the future knowledge worker, with a pathway to follow on their journey toward knowledge discovery. For the reader who has an uncertain understanding of the various tools and techniques used in the competitive analytics and intelligence management process, this pathway toward knowledge discovery has various milestones to recognize and to follow. As the reader progresses along their individual journey toward knowledge discovery, the concepts of strategic planning, balanced scorecard implementation, data warehousing, data-mining, strategic and tactical problem identification and solution generation, system implementation, and issues of privacy and security will become illuminated. It is envisioned that this book juxtaposes the various information technology advancements with current organizational information requirements, thus enabling the reader to clearly articulate how their organization can meet the needs of their customers and achieve a sustainable competitive advantage. A telling quote for the reader to bear in mind is … “You can do almost everything wrong and still succeed if you serve the customer! Likewise, you can do just about everything right and fail if you don’t take care of the customer’s needs, wants, desires, and emotions.” Heinrichs researched and wrote "Handbook of Social Media Marketing: Five Principles of Online and Social Network Interactivity" with co-author Jeen-Su Lim. This book is available as an eKindle version from Amazon.com (ASIN – B00506UADG)at ... http://www.amazon.com/dp/B0053HPYY2 ... You can obtain a free reader for your PC/Mac at http://www.amazon.com/gp/feature.html/ref=kcp_pc_mkt_lnd?docId=1000426311 for the PC or http://kindle-for-mac.en.softonic.com/mac for the Mac.

Influence of Social Networking Site and User Access Method on Social Media Evaluation

Dr. John H. Heinrichs
The internet has expanded rapidly and shifted from being solely an information access tool to an interaction tool used by individuals to discover and share content, opinions, and information.To develop information connections, individuals are using a variety of technologies to access content and join virtual communities on various social networking sites.Of interest to researchers and organizations is the individuals’ perception of social networking sites using the identified dimensions of ease-of-use, usefulness, information quality, feeling, and usage intention. In this web-based study, 226 participants from a professional discussion group provided information regarding their perceptions of social networking sites and access tool usage.The difference in these perceptions based upon the various access methods and various social networking tools is analyzed and reported.The results from simple main effect tests showed that differences exist in both access methods and social networking tool usage. The usage patterns based upon the access methods can have an impact on the usage behavior of social network sites.High-usage groups have the highest mean values for the perception dimension of ease-of-use for both access method and social networking sites.This suggests that organizations should accommodate and energize mobile users and design changes to their social networking sites to facilitate interaction and information sharing. This research project has been submitted as aresearch paper to "Journal of Consumer Behavior". Heinrichs researched and wrote "Handbook of Social Media Marketing: Five Principles of Online and Social Network Interactivity" with co-author Jeen-Su Lim and Kee-Sook Lim.

Global Possibilities for Library and Information Science Programs

Professor Emeritus Joseph Mika
Professor Mika received a research grant from the H.W. Wilson Foundation in 2008 to explore global possibilities of international library and information science programs and potential impact on U.S. library and information science programs.

Library Services to the Arabic-Speaking Community. Published in: Public Library Quarterly, Vol. 28, no. 2. 2009

Professor Emeritus Joseph Mika
The Arab population in the United States has nearly doubled since the 1980 census, with Michigan and the metropolitan Detroit area leading the nation in growth. With Charlene Al-Qallaf of Kuwait University, the two researchers are ascertaining if public libraries in Michigan with the largest Arabic-speaking populations in residence are providing this population with collections and services targeted to their specific needs. For full text of the article see: http://www.informaworld.com/smpp/content~db=all~content=a911441961

Comparison of LIS education in other countries

Professor Emeritus Joseph Mika
Published as, "Signifikante Unterschiede in der Ausbildung" (Significant Differences in Training), in the German periodical BuB [Buch und Bibliothek - Book and Library] Dr. Mika and co-author Debbie Rabina (Assistant Professor in the School of Information and Library Science, Pratt Institute, New York) explore ten areas that Germans interested in library and information science should know about the study of LIS in the United States. The full article can be found on pages 218-223 in BuB at: http://www.b-u-b.de/cgi-local/byteserver.pl/pdfarchiv/Heft-BuB_03_2010.pdf#page=1&view=fit&toolbar=0&pagemode=bookmarks. This article builds upon the authors' travels and study of the US and German LIS schools and their visit to LIS programs in Germany during May 2009 that was sponsored by the Goethe Institute (and for Dr. Mika, also by the H.W. Wilson Company).