John H. Heinrichs is an Associate Professor in the School of Library and Information Science.He teaches courses in web development and competitive intelligence. Heinrichs has published in the Journal of Academic Librarianship, College and Research Libraries, Journal of the American Society for Information Science and Technology, Decision Support Systems, and Seoul Journal of Business. He is also the co-author of Customer Relationship-Driven Marketing, Winning Strategies from Competitive Analytics, and Strategic Marketing Analysis: Business Intelligence Tools for Knowledge Based Actions.

please contact me via email at ai2824@wayne.edu

• University of Toledo, Ph.D., Manufacturing Management / Information Systems, 2001
• Bowling Green State University, MBA, Management Information Systems, 1982
• University of Toledo, B.S., Mathematics,1976

• Certification in Production and Inventory Management from the American Production and Inventory Control Society, 1997
• Microsoft Office Master Certification, 2005
• Microsoft Certified Application Specialist – Windows Vista; February, 2008

• Highly Commended Award Winner at the Emerald Literati Network Awards for Excellence 2008
• Winner of the 2008 American Institute of Higher Education International Conference Best Business Paper Award
• Featured in the July 13, 2006 Life @ Wayne newsletter for Distance Learning System Award
• Winner of the Sonic Foundry’s 2006 annual Rich Media Impact Awards
• Featured in the 2006 Sonic Foundry Mediasite Case Study
• Scholarship award winner for the 2006 EduComm Conference, presented by Sonic Foundry
• Winner of the 2005 Seoul Journal of Business Outstanding Paper Award. 
• Nominated for the Wayne State University “President’s Award for Excellence in Teaching”, 2005

Knowledge Management; Data Mining; eLearning; Competitive Intelligence

Books

• Winning Strategies from Competitive Analytics, John H. Heinrichs and Jeen-Su Lim, Troy, MI, Thomson, 2008 ISBN – 142 663 01 90.
• Customer Relationship-Driven Marketing, Jeen-Su Lim and John H. Heinrichs, Mason, OH, Thomson, 2007 ISBN – 0 7593 9299 4.
• Strategic Marketing Analysis: Business Intelligence Tools for Knowledge Based Actions, Jeen-Su Lim, John H. Heinrichs and Lonnie J. Hudspeth, Chicago, IL, Simon and Schuster, 1999.

Book Chapters

·         Integrating Electronic Notebooks In Daily Work: Training Modules For Academic Librarians, John H. Heinrichs and Bin Li, An Introduction to Staff Development in Academic Libraries, Elizabeth Connor, Editor, 2008, The Haworth Press, ISBN: 978-0-7890-3844-9

·         Using Data Mining and Analysis Techniques to Understand Academic Librarian Training Requirements, John H. Heinrichs, Kee-Sook Lim, Jeen-Su Lim, and Sandra G. Yee, An Introduction to Staff Development in Academic Libraries, Elizabeth Connor, Editor, 2008, The Haworth Press, ISBN: 978-0-7890-3844-9  

·         Training Cyber-Librarians: The New Skill Requirements, John H. Heinrichs and Nancy Czech, Thinking Outside the Book: Essays for Innovative Librarians – XX Continuing To Learn. Carol Smallwood, Editor, Late June / Early July 2008, McFarland & Company, Inc. Publishers, Jefferson, NC. ISBN 978-0-7864-3575-3. http://www.mcfarlandpub.com/book-2.php?id=978-0-7864-3575-3. 

·         Beyond the Blue Carpet:  Simulating Reference Desk Activities in an Academic Library, John H. Heinrichs and Nancy Czech, Thinking Outside the Book: Essays for Innovative Librarians - XII Library Instruction. Carol Smallwood, Editor, Late June / Early July 2008, McFarland & Company, Inc. Publishers, Jefferson, NC.  ISBN 978-0-7864-3575-3. http://www.mcfarlandpub.com/book-2.php?id=978-0-7864-3575-3.   

·         Library Sciences Students’ Evaluation of Controversial Materials as a Predictor of Library Holdings in OCLC WorldCat, Robert P. Holley and John H. Heinrichs, Festschrift, 2008, 00 (00): 000-000.   

Articles

·         Validating The End-User Computing Satisfaction Instrument: A Confirmatory Factor Analysis Approach Using International Data, Kee-Sook Lim, Jeen-Su Lim, and John H Heinrichs, Journal of International Technology and Information Management, 2008, 00(00): 000-000.  (accepted April 19, 2008)

·         Required Software Productivity Tool Skills: Public Library Directors’ Perceptions, John H. Heinrichs, Public Library Quarterly, 2008, 27(3): 000-000. (accepted October, 2007)

·         Impact of Marketing Model Application and Competitive Intelligence Utilization on Strategic Response Capability, John H. Heinrichs and Jeen-Su Lim, Journal of Strategic Marketing, 2008, 16 (2): 000-000.  (Scheduled Publishing Date May 2008)

·         Use of Interactive Video Games in Library Research Skills Instruction, John H Heinrichs and Crystle A. Martin Journal of Interactive Instruction Development, 2008, 20(1): 11-16. 

·         Determining Factors of Academic Library Website Usage, John H. Heinrichs, Kee-Sook Lim, Jeen-Su Lim, and Melissa Allen, Journal of the American Society for Information Science and Technology, 2007, 58(14): 2325-2334.

·         Libraries as Repositories of Popular Culture: Is Popular Culture Still Forgotten?, Robert P. Holley and John H. Heinrichs, Collection Building, 2007, 26 (2): 48-53. 

·         Transforming the Academic Library by Retooling Employee Skills, John H. Heinrichs and Carrie Croatt-Moore, Journal of Instruction Delivery Systems, 2006, 20 (2): 17-23. 

·         Strategic Impact of New Product Development on Export Involvement, Thomas W. Sharkey, Jeen-Su Lim, and John H. Heinrichs, European Journal of Marketing, 2006, 40 (1/2): 44-60. 

·         Research Investigation of Information Access Methods, John H. Heinrichs, Thomas W. Sharkey, and Jeen-Su Lim, Journal of Academic Librarianship, March, 2006, 32 (2): 183-191. 

·         Structural Model Comparison of the Determining Factors for E-Purchase, Kee-Sook Lim, Jeen-Su Lim, and John H. Heinrichs Seoul Journal of Business, December, 2005, 11 (2): 119-144.

·         Relative Influence of the LibQUAL+™ Dimensions on Satisfaction: A Subgroup Analysis, John H. Heinrichs, Thomas Sharkey, and Jeen-Su Lim, College and Research Libraries, May, 2005, 66 (3): 248-277.

·         Model for Organizational Knowledge Creation and Strategic Use of Information, John H. Heinrichs and Jeen-Su Lim, Journal of the American Society for Information Science and Technology, April, 2005, 56(6): 620-629.

·         New Product Development Practices and Export Involvement: An Initial Inquiry, Thomas W. Sharkey, Jeen-Su Lim, and John H. Heinrichs, International Journal of Innovation Management, December 2003, 7 (4) 475-499.

·         Interacting Web-based Data Mining Tools with Business Models for Knowledge Management, John H. Heinrichs and Jeen-Su Lim, Decision Support Systems, 35 (1), 2003, pp. 103-112.

·         Teaching Strategic Marketing Models with Web-based Business Intelligence Tools: Innovative Guided Marketing, John H. Heinrichs, Jeen-Su Lim and Lonnie J. Hudspeth, Journal of Marketing Education, 24 (2), 2002, pp. 135-142.

·         Knowledge Management, John H. Heinrichs, Jeen-Su Lim and Lonnie J. Hudspeth, Encyclopedia of Information Systems, 2002. 

·         On-line Analytical Processing at Washtenaw Mortgage, H. Heinrichs and William J. Doll, Annals of Cases on Information Technology Applications and Management in Organizations, Spring 2001. 

·         An Integrative Data Mining Approach for Teaching Knowledge-Based Business Decision Models, John H. Heinrichs, Jeen-Su Lim and Lonnie J. Hudspeth, Decision Line, 31 (3), May 2000, pp. 4-7.  

Web design and development, Search Engine Optimization,